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Senior Content Marketer



Marketing & Communications
Posted on Friday, February 25, 2022

About WareIQ

We are making India’s e-commerce businesses successful by giving them the power of Amazon-prime like logistics.

Modern eCommerce consumers want the same & next-day delivery. But the infrastructure in India can’t keep up. 80% of eCommerce parcels outside Amazon reach customers in 5-10 days.

  • India’s eCommerce demand is highly fragmented, yet 90% of brands ship from a central warehouse
  • If platforms & brands don’t offer prime-like shipping timelines, customers don’t buy
  • High fixed investments, rigid contracts & tech complexity makes prime-like fulfillment infrastructure inaccessible to online brands

Enter WareIQ. WareIQ allows eCommerce companies to compete with Amazon service levels by bringing their average timelines from 5-10 days to next-day.

  • We’re a software-only platform that connects a nationwide network of fulfillment centers and last-mile couriers centralizing all tools in a single platform
  • Ownership of logistics SLAs by WareIQ fulfillment experts
  • Micro-fulfillment model billed on usage with no minimums
  • Onboarding in 7 days vs 3-6 months

WareIQ is backed by leading global investors including Y Combinator, Funders Club, Flexport, Pioneer Fund, Soma Capital and Emles Venture Partner

About the role

Having found exceptional product/market fit, we’re in the midst of transitioning from ‘start-up’ to ‘scale-up’, and looking for a content writer/senior content marketer to be a part of a brilliant, passionate marketing team at WareIQ building a solid brand and contributing to the business outcomes. As a content marketer, you are expected to deliver critical content that educates, enables, and guides our audience towards better customer engagement & enhanced contribution to business outcomes. 


  • Understand our target audience (d2c founders/ops leaders/last-mile delivery heads) in India in a highly detailed manner. Deep-dive into their pain points, use cases, the way they prefer to evaluate and buy logistics solutions & write compelling content based on this understanding
  • Consolidate your learnings and insights to build high-value thought leadership content in the form of whitepapers, blogs, case studies, web content, datasheets, presentations, etc.
  • Use SEO guidelines to optimize content for search engines
  • Proofread, review, edit and publish the content (self-written & articles from freelancers) while ensuring there is all-around consistency (style, fonts, images, and tone)
  • Work cross-functionally with teams and key stakeholders to understand our customer’s pain points, generate content ideas and create detailed outlines for paid, product, event marketing & sales teams
  • Identify & implement the best practices followed by other players in the same industry


  • 1-3+ years of experience in content writing
  • Experience in b2b saas, tech industry where content/blog is one of the major sources of lead acquisition
  • Bachelor’s degree in Engineering, English, Journalism, Marketing, or related communications field
  • 80%+ in 10th & 12th; 80% in bachelor’s (if the candidate is a fresher)
  • Flawless creative writing, excellent grammar, and editing skills 
  • Excellent verbal and interpersonal communication skills
  • Experience in curating content for Email Marketing, Performance Campaign, Customer Journey, Website, and App copy
  • Experience in content marketing for youtube (preferable)
  • Ability to work effectively in a fast-paced startup environment


Knowledge of CMS systems (WordPress), SEO copywriting, Web content creation, blogging, google doc, MS word, thought leadership content, adobe photoshop (good to have)